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Sheena Iyengar: How to make choosing easier

Sheena Iyengar brilliantly explains how to help consumers make choices.

4 simple strategies : 

  • Cut – Less is more 
    Only offer the most important options.
  • Concretize – Make it vivid
    A great product visualization is crucial.

  • Categorize – More categories, fewer choices
    Your customers can handle more choices if they are grouped into meaningful categories.

  • Condition – Learning how to choose 
    Move from easy choices to more complex ones.
Renaud Teasdale

Renaud Teasdale

Co-founder and CEO of MyCustomizer, father of 2 little monsters. I like to build things, revolutions, pizza and bicycles.

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Sheena Iyengar: How to make choosing easier
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