Sheena Iyengar brilliantly explains how to help consumers make choices.
4 simple strategies :
- Cut – Less is more
Only offer the most important options.
- Concretize – Make it vivid
A great product visualization is crucial.
- Categorize – More categories, fewer choices
Your customers can handle more choices if they are grouped into meaningful categories.
- Condition – Learning how to choose
Move from easy choices to more complex ones.