One of my companies made a decision very early on to focus on week over week revenue growth as the one metric that mattered. There are hundreds of decisions and tactics that can influence revenue growth. But rather than having some parts of the company focusing on generating new leads, other parts focusing on conversion, etc, etc, everyone was tasked with making decisions that contributed in immediately measurable ways to revenue growth. Today that company is very large and growing 100% per year.

http://www.startupcfo.ca/2015/06/the-one-metric-that-matters/