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It was one of those awesome sunny mornings in Montreal.

On my way to the office, I walked in front of a handbag and accessories boutique – A very trendy-designer-chic brand I won’t name. 

There was a big bold sign in the window : “NEW COLORS!”.

Nothing wrong with that but… 

If they leaned towards mass customization, they could advertise something like : “INFINITE COLORS!” or “YOUR FAVORITE COLORS!”…

Wouldn’t that be more attractive?

Let us know if you want to offer unlimited colors to your customers! :)

- Renaud