/ Mass Customization

MyCustomizer launches customization experiences with NEW BALANCE and SUUNTO

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Montreal, May 31, 2016
- MyCustomizer is proud to announce the launch of customization experiences for two world renowned brands: New Balance and Suunto, the Finish adventure watch maker which is part of the Amer Sports group. New Balance uses MyCustomizer to sell customizable soccer uniforms through authorized retailers while Suunto chose the software as a service to create a customization solution for the Ambit3 product family on suunto.com.

“With these two important achievements, our team just crossed an important milestone. Our scalable platform and robust processes allowed us to deliver both of these huge projects in just a few months. These successes are demonstrating that the future is bright for MyCustomizer”, said co-founder and CEO of the company, Renaud Teasdale.

Let’s note that the Montreal startup is growing rapidly and now empowers more than 20 companies from all over the world, from SMEs to major brands.

“Today’s consumers are looking for unique and personalized experiences. Several brands from different verticals understand this trend and are now turning to mass customization as a differentiation strategy. This is where MyCustomizer comes in. Our team is able to help them engage their customers through meaningful experiences, whether they sell shoes, sunglasses or even furniture”, concluded Renaud Teasdale.

About MyCustomizer

Founded by Simon Vallières, Thierry Proulx and Renaud Teasdale, MyCustomizer graduated from the FounderFuel startup accelerator in 2012. MyCustomizer empowers brands to engage their customers in outstanding design-your-own experiences. Whether they sell shoes, chocolate, or even cars, this online platform allows them to create a customizer very quickly and to completely modify the look and feel to match their brand image.

Renaud Teasdale

Renaud Teasdale

Co-founder and CEO of MyCustomizer, father of 2 little monsters. I like to build things, revolutions, pizza and bicycles.

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MyCustomizer launches customization experiences with NEW BALANCE and SUUNTO
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