Lessons Learned After Shutting My Startup, Following A Six-Year Struggle – Smashing Magazine

Excellent article by Yaakov Karda, ex cofounder of http://getwear.com/.

An absolute must-read if you are thinking about starting a mass customization startup!

"in a year we launched with a custom-coded website costing more than $100,000 -- that was in payments to the agency and not accounting for employee salaries or the living expenses of the founders. " - Yaakov Karda