It was one of those awesome sunny mornings in Montreal.
On my way to the office, I walked in front of a handbag and accessories boutique — A very trendy-designer-chic brand I won’t name.
There was a big bold sign in the window : “NEW COLORS!”.
Nothing wrong with that but…
If they leaned towards mass customization, they could advertise something like : “INFINITE COLORS!” or “YOUR FAVORITE COLORS!”…
Wouldn’t that be more attractive?
Let us know if you want to offer unlimited colors to your customers! :)